Knowing Your Competition: How to Set Realistic Expectations When Selling Your Home



There are many great San Fernando Valley area homes for sale. Click here to perform a full home search, or if you're thinking of selling your home, click here for a FREE Home Price Evaluation so you know what buyers will pay for your home in today's market. You may also call me at (818) 993-1300 for a FREE home buying or selling consultation to answer any of your real estate questions.

Last time we spoke about the importance of pricing your home accurately and one of the steps in doing that, which will be today’s subject, is making sure you the competition that you’re facing. Obviously you will be able to see the comparable homes that have recently sold in your neighborhood in our pre-listing package, but it’s also super important that you know your competition while you’re on the market.

I encourage sellers to go and check out their competition; not only is it important to know your neighbor’s price tag, but also being aware of updates to the kitchen or exterior of the home could be useful knowledge in the sale of your home. If their home has brand new cabinets and granite counter-tops and your home has 25 year old cabinets, you may want to consider upgrading your kitchen or pricing your home accordingly.

Sellers are often advised to view the home through the buyer’s eyes, not their own. There is no better opportunity to do this than going to other houses and critically identifying its drawbacks and assets in comparison to your home. Analyzing the square footage and condition will allow you to accurately price your home. Also, if your roof needs to be replaced or your lawn could use flowers to liven it up, this all adds curb appeal to your home.

Seeing comparable properties allows you to be more realistic as seller about pricing your home. It is critical to understand as a seller that it’s the market that sets the price for a home, not the agent and not the client! If your home is overpriced, it will make the other homes look more attractive causing them to sell faster than yours.

As for deciding what needs to be done to spruce up your house before listing as opposed to major renovations, improvements to bathrooms and kitchens tend to add the most value to your home. Other improvements may help sell your home, but not add any additional value.

If you have any real estate needs don’t hesitate to call us at (818) 720-9922. We are here 24/7 for you!

Thanks and have a great day.

No comments :

Post a Comment